In the online world it seems like the noise is Deafening and everyone else begging you to buy their product. So I want you to take some time and think through these two things.
First off, WHO is your audience and second we need to uncover WHY they would buy from you!
This is SO important! We often start business thinking we can just reach everyone. There is a reason it sounds like you’re speaking so often and only getting crickets! Because if you aren’t sure of WHO you serve, the customer isn’t sure either. You’ve got to get super super specific on who you help. If you’ve been in business for any amount of time, you’ve heard before that you need to narrow down who you help.